Juicy @ NYFW

Creative Director Jamie Mizrahi designed. Paris Hilton and Lil’ Kim performed. And this New York Fashion Week we debuted our headline-making Juicy Couture Spring 2018 collection at a fun, fabulous rooftop garden party near Rockefeller Center.

Touch Video:

Video courtesy of Swarovski / IPF (ipflife.com) #crystalsfromSwarovski (crystals-from-swarovski.com)

Vogue, Vanity Fair, Refinery 29, Glamour, Elle...everyone was loving Jamie’s updated trackwear, flirty spring dresses and SoCal cute tops. The new tracksuits put a fresh twist on luxury street style, while colorful, wearable must-have clothes ruled the show. Our models played croquet and blew bubbles as they rocked Juicy’s spring 2018 fashion looks, and Paris Hilton’s chihuahua, Diamond Baby, even joined us for her first-ever Juicy event!


“I am not trying to reinvent Juicy. It has such a brand identity already — carefree, tongue-in-cheek fashion. What I’m doing is taking the history that is so special and continuing to make it feel fun and wearable by bringing back silhouettes and materials and making them work for the modern woman.” – Jamie Mizrahi, Creative Director