About Juicy Couture

Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. A global phenomenon, Juicy Couture is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.

Juicy Couture Black Label is available in more than 225 Juicy Couture stores and in select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. In 2006 the brand introduced its first fragrance, Juicy Couture, expanding the global footprint to more than 25,000 points of sale.

Launched in the spring of 2017, Juicy Couture’s sister brand, Juicy by Juicy Couture, embraces the fun and inherently cool and energetic spirit that has created a Juicy Couture empire for the past 22 years. The brand extension provides an extensive offering of apparel, handbags and footwear products inspired by the ease and carefree attitude of LA beach culture.