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See It | Herb Ritts Gives UsL.A. Style
He revolutionized fashion photography, modernized the nude, and transformed celebrities into icons.
Did we absolutely love the Herb Ritts retrospective at the Getty, you ask? How shall we count the ways!
Whether you think you’re familiar with his work or not, we guarantee you’ve seen it. During the ’80s and ’90s Ritts captured the likes of Cindy Crawford, Christy Turlington, Naomi Campbell, Brad Pitt, Richard Gere, Cher, Diana Ross and Madonna, among others; his portfolio included fashion photography, provocative portraits, 13 music videos and 50 commercials.
We learned that he often used the strong Los Angeles sun as a tool to achieve his famous high-contrast black-and-white style, and shot much of his work in the California desert, at the beach or on his own roof. When asked why so many actors, models, dancers and athletes allowed Ritts to shoot them in the nude, leading lady Cindy Crawford replied, “The way Herb Ritts photographed you was the way you wanted the world to see you.”
So, in response to your initial question, anything featuring ’90s Supermodels is pretty much a guaranteed go for us, let alone this jaw dropping photography that reminds us the human body really is a temple…mind you, at the Getty, set against panoramic LA views and some of our favorite architecture in this city.
Herb Ritts: L.A. Style is open through August 26, 2012 at The Getty