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Celebrate It | Juicy’s British Invasion

We’re beyond excited to announce the opening of our new London flagship and we’re celebrating by literally painting the town pink!


Since June, London’s streets have been playing host to 100 hot pink superside taxis, decked out in Juicy pink! Loyal Juicy fans, tourists and locals have been catching these fab cabs all around London and traveling to some of the city’s coolest events. Juicy taxis have been spotted at the Wimbledon tennis final, Wireless Festival in Hyde Park, and even outside the Mayfair Hotel, where Channing Tatum and Matthew McConaughey were spotted at the European premiere of Magic Mike.

Currently weaving their way through London, the taxis are just in time for Juicy Couture’s newest flagship opening on July 16 at 198 Regent Street. The gorgeous new locale on the prestigious Regent Street opens just before the start of the London Olympic Games… Here’s hoping the athletes choose a Juicy taxi to travel to the stadium in style!

In addition to the iconic hot pink exterior, the interior features branded tipup seats with “CHOOSE LONDON” and “CHOOSE JUICY!” Here’s the kicker, if you ask for a receipt at the end of your journey you’ll be given a personalized Juicy Couture receipt with a 10% discount that’s redeemable in the Regent Street store. You heard us correctly. Now, ride on.