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Behind the Couture | Chateau Juicy Unveils Fall 2012

“Sunset Strip in the 70s meets London mod squad.” – LeAnn Nealz


To fete our Fall 2012 Collection we threw a glamorous fashion-fueled soiree. We took the historically rich Academy Mansion on Manhattan’s elite Upper East Side and completely transformed it through a mix of iconic elements from both London and LA. The interior and exterior screamed Juicy, boasting over-sized topiaries, neon lights and gorgeous flower-filled fireplaces. The male models, reminiscent of sexy mechanics in coveralls and Juicy-embroidered caps,  delivered cocktails and champagne, as well as a smattering of delicious LA-themed treats.

The models, donning the furs, prints and patterns of our fall collection, sported flowing beach waves in their hair and subtly sexy eyes. Our attention, however, was hard to divert from the crowd of celebrity and fashion elite that came out to celebrate with us. Kate Mara, Anna Faris, Gretchen Mol, Jessica Stam and Emma Roberts were just a few among the many beautiful faces admiring the collection.

Get excited and keep your eyes peeled—all these coveted items will be gone in a flash!

Photos by Billy Farrell & Greg Kessler.