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Jet Set | A Designer Trek to India
This June, our apparel masterminds traveled to India to bring our Summer 2013 design concepts to life.
Our Juicy design team recently traveled to India to research a few critical elements of our summer 2013 concept straight from the source. They toured manufacturing factories and wash houses, met with fabric and trim suppliers, and reviewed our summer development, whose focus is heavy on embellishments and sun-kissed garment dyes.
They reported on highlight which entailed observing the process of hand blocking in Jaipur, as it is one of the most important crafts of India, dating as far back as 327 B.C. They learned that natural dyes such as indigo for blue, pomegranate for yellow, madder for red, pink and orange, and kamala for orange/yellows, are used for block printing.
While taking fabulous pictures and playing witness to the India’s rich culture, the team also made fabric selections, discussed stitch techniques, worked through embroidery and embellishment ideas, selected trims and dyes, and built relationships with new sourcing partners. Ultimately, they were proud to report that India has made quite an impact on the summer collection. So next summer when designs hit the shelves, we’ll all know exactly where and how they came to life.
1. One of the four doorways in Pritam Niwas Chowk inside the City Palace. This doorway is adorned with a theme representing autumn and Lord Vishnu. The door is sculpted in relief with five peacocks painted in iridescent green and cobalt indigo. The mix of colors against bright sunlight in Jaipur captures one of the most majestic color combinations in this Palace.
2. Old, hand carved doors with washed, pigmented colors stand side-by-side with newly carved doors and windows ready to be shipped to every corner of the world. However, this craft remains very much a cottage industry in India.
3. A traditional, handmade vintage dress embellished with metallic yarn and thread, sheesha mirrors and sequins. Patchwork patterns of assorted floral prints, solids, colors and trim make each of these dresses unique. On its own, it is a visual work of art.
4. Raw or uncut rose quartz direct from the mines of Africa. Each stone is eventually cut into many different pieces then shaped and polished into finished or cut stones, ready for production.
5. Entrance to Haveli (large, stately homes of the former maharajahs), which are quintessential Indo-Sarcenic regal residence. Faded and washed pigmented colors mixed with vivid colors sit side-by-side on walls, each combination so intense yet balanced.
6. The town is full of picturesque details like these green doors from the City Palace, representing the spring season. Beautiful shades of green and yellow, mixed with gold provide the most inspiring photos from Jaipur.
7. At one of Juicy’s jewelry factories, a worker sorts and counts individual stones by size, clarity and shape, creating a shade band that will be combined together to form one piece of jewelry. This ensures consistency in color and brilliancy of stones per piece.
Photos by Jocelyn Reyes.