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Behind the Couture | Making the Foil Coated Skinny

Our brilliant denim designer gives us the scoop on these foil skinnies. Will you be so bold to rock gold?

One look at our foil coated skinny piqued our curiosity so we went straight the source to find out what inspired these wildly cool rocker jeans. It may come as little surprise that it was indeed, a rocker. Design Director Remi Costeplane gives us the lowdown.
“It all started when we were looking at images of Marc Bolan to get inspiration for a faux fur jacket,” says Remi. “We came across this amazing image of Bolan and and felt we should try to do gold denim. We started doing a few trials with our laundries in LA and everyone fell in love with them. The outcome was pretty spectacular. We thought, it doesn’t get more Juicy than this.”
We can’t reveal all our design secrets, but we can tell you that the time-consuming multi-step process involves a combination of washing, pressing, brushing and lots of foil! And, only two laundries in LA meet our foil application standards, so we only produce a limited number of these special jeans per day.
Pro tip: Pair these foil jeans with a simple graphic tee or go full out and rock them with our Wilde Faux Fur Jacket.