Your shopping bag is empty - time to start shopping!
Behind the Couture | Python Print for the Digital Age
A bit of reptilian genius, if we do say so ourselves.
Call us fashion geeks if you must, but we just couldn’t pass up the opportunity to share our cool technical story behind this season’s hot Digital Python Cardigan.
A refreshing transition from more traditional animal prints and textures, we felt that python wasn’t well represented across the knitwear category and resolved to create a definitively Juicy piece. Sr Design Director Ingrid Wilkinson was involved in the project from inception and describes the technical process of recreating the python print:
“The only way to get the level of detail we wanted on a print such as this, was to print it digitally on 100 percent merino wool. We used intense colors as well as natural, and added the preppy striped placket and our signature gold buttons to really make it feel ours.”
The most exciting aspects of digital printing are the limitless color choices! Ingrid adds, “Prints can be incredibly detailed and ‘photo real’ in terms of quality and resolution which simply isn’t possible with traditional screen printing. You also don’t need to cut screens for digital printing, as all colors are printed at once.” With such dynamic color and print combinations, we decided that a basic silhouette creates the perfect backdrop for this holiday favorite.