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Behind the Couture | The Royal Icon Print

Dig in for details on this season’s hottest print, straight from the source!


There’s something about this holiday’s fresh print that feels so…Juicy. It’s probably because the stately stripes so perfectly offset the bold chain and floral details, creating a vibe that is both classic and outrageous. However, we’re willing to bet that its Juicy feel also comes from the fact that it was created from scratch by our fearless design team.

After investigating further, we learned that there are indeed a lot of very special things about the Royal Icon Print and its creation process marked a lot of firsts for our design team.

Designer Wish Deo explains, “It is one of the first prints created from scratch; a process that involved a lot of hand-painting, layering and engineering from a technical stand-point. We wanted to create a print that was unique, bright, colorful and fresh with an Iconic Juicy quality, sure to become a classic. I think it is a very strong statement print and it’s definitely a Juicy original!”

The inspiration came from a variety of places but it evolved into something entirely unexpected. Wish explains, “It was about experimenting and stepping outside of the box. Our design director was very encouraging and inspiring and gave us a free reign in the CAD department.”

The print started with painting a bright floral composition with gouache. It was then layered with iconic Juicy jewelry to add some holiday bling. Lastly it was under-laid it with a classic bold black and angel stripe. It went through several variations before finding the perfect version. Long, short, or tailored, we adore every way to wear the Royal Icon Print.

Fun fact: We were tickled to find out that before landing on this winning combination, the designers used snake motifs and polka dots!