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Behind the Couture | A Juicy Jean Secret Formula
Our designers dish on how they arrived at the perfectly unique tonal effect on our Garment Dye Skinny Jeans.
We know what we adore about our new Garment Dye Skinny Jeans (the cropped length, the slim silhouette, and the bright gold hardware to start) but what we couldn’t put our bejeweled fingers on was how they got their brilliantly unique dye-effect. We tapped our design team to learn the ins and outs of this tonal print and learned that it was as
simple novel as one, two, three!
First, the garment is over-dyed to give them a bold, saturated hue. Then they are hand-sprayed with a top secret agent that lightens the color ever so slightly, creating the two-tone effect. Finally, softener is added to give them that perfectly-worn-in feel that we are obsessed with.
Voila! Now that you know the tricks of the absurdly awesome denim trade, you should know that because of this delicate and deliberate process, each pair of Garment Dye Skinny Jeans is slightly different and no two pairs will ever be the same!