Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. A global phenomenon, Juicy Couture is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, eyewear, watches, intimates, swimwear, fragrance, color cosmetics, fashion accessories, jewelry, gift & stationary, and home & bath.
Juicy Couture is available in more than 150 Juicy Couture stores and in select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. In 2006 the brand introduced its first fragrance, Juicy Couture, expanding the global footprint to more than 25,000 points of sale.
Juicy Couture has been the destination for the iconic velour tracksuit since its birth in 2001. Track is back making a recent runway resurgence and reestablishing itself as your favorite luxurious-yet-playful look. Learn more about our story from the track roadmap here.